CPA Marketing – Introduction and Free Ebook
The Main Advantages of CPA Marketing
In regular affiliate programs, the money you earn is a percentage of each sale you make. Tangible products often pay 3 to 10% commissions whereas many downloadable informational products pay as high as 75% or even 100%. Affiliate marketing is one of the most popular online methods for earning money. Affiliate marketing can be a great way to make money, but without having a good product to promote, it is not possible to achieve sustained success in affiliate marketing. Most people attempting to make money online will eventually try CPA marketing (Cost Per Action marketing), because it seems easy. Your mindset determines what you want, how you perceive things, how much money you want to make with CPA marketing and much more.
Cost Per Action Advertising
Cost per action advertising allows advertisers to only pay when an ad leads to an actual conversion. Direct response advertisers consider CPA the optimal way to buy online advertising, since the advertiser only pays for the ad when the desired action has occurred … hence the name, “cost per action.”
The measure, “Per Mille” (as in “CPM”) is concerned with how many times an ad shows up, but unfortunately, the ad is displayed, but the viewers may not even look at the ad. Cost Per Acquisition, otherwise known as Cost Per Action, or more simply “CPA“, means you (i.e., the Publisher) get paid every time a consumer takes the required action. The required action could be as simple as entering his email or zip code, or it could be a full-blown purchase of the product or submitting an application.
CPA Marketing Performs Best …
Cost Per Action performs best for both the Advertiser and the Publisher when the visitor is very interested and is either ready to buy or to ask for more information. Cost Per Action simply means you get paid a commission based on an action that is set by the owner of the product.
There are so many different CPA hosting services out there now, you can now create as many CPA campaigns as you want, really. The more campaigns you can get on the web, the you can make. When you are just getting started, your competition can be very hard to break through. You have to have a way to get visitors to your site, and the more targeted the traffic (i.e., the better matched your visitors are to the service you are advertising), the better.
Most people visiting your website or blog will not click your affiliate links. This is why you need targeted traffic. The best type of traffic is your own personal email list of subscribers interested in the niche you are marketing. However, a strong SEO rating for your web page (i.e., your web page is ranked high on the search engines) is also extremely profitable. You can also purchase traffic via solo ads, classified ads, Fiverr, etc.
One of the most effective ways to advertise is to show ads via a pop over on your site. You can display fancy popups to your visitors on each site or, using specific URLs. By retargeting previous visitors to your site, you can have a huge influence on their purchasing behavior. With Inline Text Ads and Tag Clouds, you can advertise more discretely which often gets better results (especially for CPA marketing) than blatant ads such as banner ads.
CPA Marketing Is Really A Special Form of Affiliate Marketing
It’s true. CPA marketing really is just a different type of affiliate marketing, but it is unique enough that it requires different strategies for success. Relatively few people are good at CPA and normal affiliate marketing; most people excel in just one or the other. You can learn a lot more about CPA marketing with the free report available through my Facebook fanpage (click the link in the About section) or my YouTube video (click the link in the description field).
Cost Per Action Marketing Is Powerful For Both Advertisers and Publishers
As implied above, the advertiser is the person or company who puts an offer on the CPA network; the advertiser is the one who pays (via the CPA network host) when the desired action is completed by a visitor or potential customer. The publisher is the person marketing the CPA offer.
For example, if you join the CPA network and locate an interesting offer, and then you promote that offer through banner ads, blogging with context links, submitting to your email list, or whatever, then you are the publisher. You get paid when the visitors complete the required action.
CPA can be extremely cost effective for the advertisers, and extremely profitable for publishers who know what they are doing.
Joining CPA Networks
It is not always simple to join a CPA network as a publisher, however. They are much more discriminating than most affiliate marketing networks. You will have to complete a short application which the CPA network will evaluate. However, the CPA Networks are looking for key aspects of your application and there are shortcuts that virtually guarantee you will be accepted by the majority of CPA networks … and joining multiple networks is important since they do not all offer the same offers and opportunities. Again, you can learn all the details of quickly getting accepted in CPA networks from the free report mentioned above.
CPA Marketing is a powerful, easy way to make money online. And you can get lots more valuable Internet Marketing reports, techniques, and strategies through my Internet Marketing Fanpage and my free Online Marketing Strategies digital magazine (see the About field of my Internet Marketing Fanpage).